FACTORS EFFECTING THE ADOPTION OF INTERNET BANKING AND CONTINUING USE: EXPANDED TAM MODEL

Arian Eshraghi

Abstract


The present study modeled attitudes toward adoption of internet banking services (IBSs). An advanced technology acceptance model was developed to model the behavior of customers of a bank to encourage continued use of online banking. The effect of attitudes toward adoption of internet banking were examined and factors effecting the attitudes were investigated. This model could be useful where customers are reluctant to use IBSs. The model is based on the technology acceptance model for information services. The factors for the specific model were developed from the results of a field study. The study examined the attitudes of 450 customers of Ansar Bank in Iran. The results present valuable information relating to the expansion of internet banking services.

Keywords


Internet banking services; Technology acceptance model (TAM); Internet users; Ansar Bank

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