The Effective Factors on Increasing Visits of International Tourists to a Recognized Cultural or Natural Heritage in UNESCO World Heritage List

Fatemeh Arfa, Shahram Kaboli, Seyed Abbas Yazdanfar, Hossein Mohammadi

Abstract


The main purpose of the present research is to study the effective factors on increasing visits of international tourists to a recognized cultural or natural heritage in UNESCO World Heritage List. The method of this research is quantitative approach using attributive technique. Date gathering was done based on information and statistics recorded by statistical centers and organizations in Iran including Cultural heritage, Handicrafts and Tourism Organization, Iran Travel and Tourism Organization …. After gathering information, research data was analyzed by Eviews7 software. The main hypothesis of the research was conformed and the value of statistic t for the research variables, (i.e. recognition the heritage in UNESCO List, improving services, geographical distance of the countries, changes of the exchange rate on the part of visiting country, social security, economic development of the visiting country, the number of attractions in Zanjan, and the population of the tourist country), showed that except for social security, distance and exchange fluctuations, all of them are placed in the realm of rejecting null hypothesis. It means that all variable are significant in the model. Determination coefficient equals 0.77, which means that 77 percent of the changes of dependent variable were explained by independent variables. This would be a significant percentage.


Keywords


recognition of cultural or natural heritage in UNISCO list, visiting of international tourists, improving services, social security.

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