The effect of quality dimensions of web design and UTAUT model on the behavior of online banking

Mohammad Mahmoudi Maymand, Leila Ghahremani

Abstract


Technology advances have fundamentally changed the world and the way people behave in business and individual affairs. This study aims to investigate the effect of quality dimensions of web design and the unified theory of acceptance and use of technology (UTAUT) model on the behavior of online banking. The statistical population included online banking users. The statistical sample included 325 people using Cochran formula. This study is an applied research in terms of the purpose and based on the descriptive survey method. Data were collected through a questionnaire. Hypotheses were tested using Amos Graphics software. The results indicated that the effort expectancy and social influence have a significant impact on the performance expectancy. The performance expectancy (mediator variable) has a significant impact on the relationship between the effort expectancy and social influence. The elements of quality web design have a significant impact on users. Web design has a significant indirect impact on users through the performance expectancy. The experience of the perception of quality web design has a significant impact on the effort expectancy and does not have a significant impact on the performance expectancy. 


Keywords


UTAUT model, online banking, quality web design.

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