Kalantari, Kamran, Department of Humanities, Abhar Branch, Islamic Azad University, Zanjan, Iran, Islamic Republic of
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Vol 4, No 3 (2017): Volume 4, Issue 3 (October-December) - Articles
Analyzing the Effect of Consumers’ Perception of Brand Personality on Purchase Intention (Case study: Maz Maz Company)
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ISSN: 2356-5926