THE ROLE OF POLITICAL TALK SHOWS IN RAISING POLITICAL AWARENESS AMONG YOUTH: A CASE STUDY OF UNIVERSITY OF KARACHI.

Muhammad Yaseen, Kaneez Fatima Mamdani, Mahrukh Siddiqui

Abstract


This research paper examines the influence and role of the political talk shows in raising political awareness among youth. The factors included in the study were; political talk shows, educational level, political awareness, political discussion and participation, voting behavior and party mandate. The universe of the study was university of Karachi. Calculated sample of the study was 196. Respondents were taken from the faculty of Social Science & humanities and the faculty of Sciences, University of Karachi. Equally proportionate stratified sampling was used for distribution of the sample size while convenient random sampling was used to select the sampling units. Questionnaire was used as a tool of data collection. Hypotheses were tested and p-value were calculated through SPSS software. The result showed that political talk shows had significant relationship with the level of political awareness among youth. It was also observed that political talk shows were essential for the promotion of knowledge, news and updated awareness about the political issues of the country. 


Keywords


Youth; political talk shows; political awareness; political participation; debates; media.

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